A lot of what you say carries weight but paradoxically I am actually in favour of these awards and think they are for the greater good.
Why? Well, for a start, it has people talking about our football and the games we have seen over the Summer, so discussion and interest is generated and secondly the scheme is a celebration of our Championships - the flagship events of our year - and I'd be very much in the "there is no such thing as bad publicity" camp in this instance. Youngsters will see the players' photos in their all star gear and that adds an element of glamour and can hopefully act as an inspiration for them, particularly where the youngsters are at Clubs in the Intermediate and Junior. There is wider recognition.